Effective Date: December 31, 2019
At http://serenitywinecafe.com (“Serenity Wine Cafe”, “we”, or “us”), we value the trust that our customers, business partners, and employees place in us to appropriately use and protect information shared with us. This Privacy Notice describes how http://serenitywinecafe.com collects and uses personal information about you when you visit our website as well as your choices about how personal information will be used. By using this website, you accept the privacy practices contained in this Privacy Notice. We encourage you to read this Privacy Notice in full to understand our privacy practices before using this website or submitting any personal information. Scope
The Serenity Wine Cafe Privacy Notice applies to http://serenitywinecafe.com. http://serenitywinecafe.com affiliates and subsidiaries may have their own subdomains and websites that may not be subject to this Privacy Notice. Serenity Wine Cafe business partners, ad networks, and other third parties have their own websites and privacy practices. We encourage you to read the privacy notices of all websites you visit to understand their privacy practices and your options.
Personal Information We Collect
When you visit our website, we collect the following personal information about you: Contact information, such as your name, home or other physical address, email, telephone number, fax number, organization name, DOB, and/or job title when you submit a contact form. Unique identifiers and preference information such as your username, password, marketing preferences, internet protocol (IP) address, browser type, operating system, computer or mobile device, navigation, and clickstream behavior from actions that you take on our website. Information about you from affiliates, subsidiaries, business partners, ad networks, and other third parties and combine it with information we already have about you. Information about you that you share or make visible on the Internet. We may combine such information with information we already have about you.
Tracking Technologies We Use
We use various technologies to collect personal information about visitors to our website. These technologies include the following:
As is true of most websites, we gather certain information automatically and store it in log files. This information may include IP addresses, browser type, internet service provider, referring/exit pages, operating system, date/time stamp, and/or clickstream data.
Cookies and other tracking technologies
We also use local storage such as HTML5 to store content information and preferences. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use local storage such as HTML5 to collect and store information. Various browsers may offer their own management tools for removing local storage.
How We Respond to “Do Not Track” Signals
Some web browsers have a “Do Not Track” feature. This feature allows you to tell websites you visit that you do not want to have your online activity tracked over time and across websites. These features are not yet uniform across browsers. Our website does not respond to web browser “Do Not Track” signals.
How We Use the Personal Information Collected
We may use the information collected for the following purposes:
How We Share Personal Information Collected
We will share personal information about visitors to our website with third parties only in the ways that are described in this Privacy Notice. Serenity Wine Cafe does not sell such personal information to third parties. We may provide your personal information to third parties that provide services to help us with our business activities such as marketing communications and web analytics. These companies are authorized to use personal information about you only as necessary to provide these services to us.
Some of our pages use framing techniques to serve content to/from our partners while preserving the look and feel of our website. Please be aware that you are providing personal information to these third parties and not directly to Serenity Wine Cafe.
We may also disclose personal information about visitors to our website:
Where appropriate or legally required, we will describe how personal information about you that we collect on our website will be used and will provide choices about whether or not to allow us to engage in that use. To exercise your choice, you can contact us to correct, update, amend or request deletion of your personal information through your account representative or through the Privacy Office at or the address listed below.
If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page, or contacting us using the contact information listed below in this Privacy Notice.
Access, Correction, and Removal of Personal Information
Please contact our representative at or the address listed below to request your personal information to be accessed, corrected, updated, or deleted. We will respond to your request within one month of receipt.
We will retain your personal information for as long as it is reasonably useful for commercial purposes. We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.
This website is not directed to children under the age of 13, and we do not knowingly collect information from children under the age of 13.
How We Protect Your Information
We use reasonable and appropriate physical, technical, and administrative industry safeguards to protect information from unauthorized access, use, loss, misuse, or unauthorized alteration. We will make reasonable efforts to protect the personal information stored on the website's servers from unauthorized access using commercially available computer security products (for example, firewalls), as well as carefully developed security procedures and practices. Notwithstanding our security safeguards, it is impossible to guarantee 100% security in all circumstances. If you have any questions about security on our website, you can contact us at or the address listed below.
Seals, Buttons, and Content from Other Companies
Our website may include seals, buttons, and content links to other companies (for example, Facebook, LinkedIn, Twitter, YouTube, and Instagram). These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. When you use a link to go from http://serenitywinecafe.com to another website, our Privacy Notice is no longer in effect. We encourage you to read the privacy notice of each website you visit.
http://serenitywinecafe.com adheres to the Privacy Shield Framework as set forth by the U.S. Department of Commerce, and publicly certifies that it complies with the Privacy Shield Principles. We are committed to subjecting all personal information received from the European Economic Area (EEA), in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, or to view our certification, please visit the U.S. Department of Commerce’s Privacy Shield website.
http://serenitywinecafe.com is responsible for the processing of personal information it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. We comply with the Privacy Shield Principles for all onward transfers of personal information from the EEA, including the onward transfer liability provisions.
With respect to personal information received or transferred pursuant to the Privacy Shield Framework, http://serenitywinecafe.com is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, we may be required to disclose personal information in response to lawful requests by public authorities, including for meeting national security or law enforcement requirements.
Under certain conditions, more fully described on the Privacy Shield website, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.
Changes to this Privacy Notice
We may periodically update this Privacy Notice to describe new website features, products, or services we offer and how it may affect our use of information about you and your controls. We will not apply changes to this Privacy Notice retroactively to the personal information we have previously collected.
Since we may change this Privacy Notice, we recommend that you check the current version available from time to time. We will notify you by means of a notice on this page or by email, prior to any material changes becoming effective.
If you have questions or concerns about this Privacy Notice, our information handling practices, or any other aspect of privacy and security of your personal information, please email us at .
You may also write to us at:Serenity Wine Cafe 1121 Hull Street United States